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The CO1 Show
If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone.
A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.
We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.
The CO1 Show
#91 From Busy to Focused: What Actually Scales a Business
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Start here → Build your Category of 1: https://categoryof1.co/
If you’re working hard but still feel stuck, this episode explains why.
Brock Painter and Blake Erickson break down how bigger goals actually create more clarity, why most entrepreneurs stay trapped in their past results, and how focus—not effort—is what truly scales a business. This is a conversation about eliminating distractions, thinking differently, and building a future that actually pulls you forward.
🔗 Learn how to scale your business:
https://scaling.com/
🔗 Get the book - The Science of Scaling:
https://www.penguinrandomhouse.com/books/719766/the-science-of-scaling-by-dr-benjamin-hardy-and-blake-erickson/
🔗 Connect with Brock:
https://www.instagram.com/brockpainterofficial/
🔗 Follow Blake:
https://www.instagram.com/theblakeerickson/
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About The CO1 Show:
If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone.
A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.
We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.